Hosting a (WordPress) website shouldn't be so technically challenging. We were fed up with existing providers which made hosting look like a daunting task, then CMS Launcher was born.
The fact that you can host a WordPress website without going through N number of steps and the fact that you can scale up your website from a static website to all the way to a established business without caring about the technology involved.
Any individual or business who aspires to open a business, website or even a simple blog online. Any freelancer, web developer or web designer who wants to deliver the best experience to his/her client without the hosting knowhow.